About Mabz, freelance PPC specialist in Manchester One specialist.
Serious about the detail.

Before I ran ad accounts, I worked in sport and hospitality. I studied Sport Coaching Science at Edge Hill University, coached community football at Oldham Athletic FC, and I'm a Level 1 football coach and scout. I've been a Level 3 qualified personal trainer for eight years, and I'm still a student of exercise today.

I've also managed bars and restaurants across Greater Manchester, so I know what a quiet Tuesday costs, how fast a weekend fills and why the booking system matters as much as the ad.

For the last five years I've managed PPC in-house and agency-side across Google Ads, Microsoft Ads and Meta, with around £100k in ad spend under management. When the weather changes, a flight route opens or half-term lands early, the numbers move quickly, and I understand the commercial reality behind the dashboard because I've lived it.

I'm inquisitive by nature. I love research, data and a good mystery, and a messy ad account is exactly that: find the leak, prove the fix, make the next decision clearer. You work with me directly. No account managers, no handovers.

Away from the accounts you'll find me playing football, in the gym, out hiking, gaming or building my next PC. I visited 12 countries last year, and the plan is as many more as possible, plus a gym of my own one day.