01
Google Ads for Bookings & Sign-ups
Google Ads and Microsoft Ads search, plus Display and YouTube, that turn intent into tour departures, ticket sales, season passes and healthy margins.
Freelance Google Ads & PPC for sports • leisure • travel Paid search that fills bookings.
Performance marketing for tour operators, sports retailers and leisure venues — built around how people choose, book, visit and come back.
Built for peak seasons, not vanity metrics
Adventure travel
Sport
Leisure venues
More
bookings
less noise
bookings
less noise
The unfair advantage
5 years in PPC, in-house and agency. Google Ads and Microsoft Advertising certified. Around £100k in ad spend managed.
A generalist sees a campaign. I see the season.
I know the quiet weeks before the summer rush, the school holiday spikes, the last-minute availability and the difference between a £40 booking and a customer worth £400 over a lifetime. That context changes every decision in the account.
My lane is deliberately narrow: tour operators, sports retailers, and leisure venues and attractions. I come from that world: sport coaching science, community football coaching, eight years as a PT and twelve countries in a year.
Meet MabzWho I work with
Built for brands people make time for.
No generic B2B playbook. I understand weather, capacity, seasonality, availability and the value of a customer who comes back.
Not in one of these industries?
Sports, leisure and travel are my specialism, but if you're another ambitious business with a real budget and a clear goal, I'm still happy to talk.
Tell me about your business01
Tour operators
Fill tours, itineraries and hotel stays, manage availability and make every booking window count.
PPC & Google Ads for tour operators02
Sports retailers
Move the right inventory with Shopping feeds, seasonal ranges and margin-aware acquisition.
PPC & Google Shopping for sports retailers03
Leisure venues & attractions
Increase ticket sales, footfall and repeat visits around weather, holidays and local demand.
PPC for leisure venues & attractionsWhat I do
From first search
to full calendars.
02
Performance Max & Shopping
Seasonal travel campaigns and sports retail inventory, structured around product margin, availability and high-AOV purchase intent.
03
Paid Social for Demand Spikes
Facebook and Instagram campaigns that build desire before the school holidays, ski season or next big event is on the calendar.
04
Booking Funnel Optimisation
Sharper landing journeys, clearer offers and fewer leaks between an ad click and a completed booking, ticket or order.
05
GA4 Booking & Revenue Tracking
Measurement that connects spend to bookings, footfall, season passes, repeat visits, ROAS and customer value.
06
Demand Planning & Growth Strategy
A useful weekly view of peak-season demand, off-season retention, capacity and the next decision worth making.
The short version
- Google Ads certified
- Microsoft Advertising certified
- 5 years in PPC
- £100k ad spend managed
- Level 3 personal trainer
- Sport Coaching Science, Edge Hill
- Based in Greater Manchester
Mabz, founder of Pursuit
Who you'll work with
Just me. No handovers.
I'm Mabz, a Google Ads and Microsoft Advertising certified PPC specialist based in Oldham, with five years in-house and agency-side. Before that I coached football and trained clients as a PT, so I know what your customers are really buying.
You get me on the first call, in the account every week and on every report.
5
years in PPC
£100k
ad spend managed
8
years a qualified PT
12
countries last year
- Google Ads certified
- Microsoft Advertising certified
- Level 3 personal trainer
- Level 1 football coach & scout
What clients say
Before partnering with Mabz, we struggled to track our conversions accurately, leaving us with very little confidence in our PPC strategy. When Mabz took over the account, he immediately made it his priority to get the fundamentals right. He fixed our Google Ads attribution and ensured we were only tracking qualified conversions, so we could finally see meaningful results from our campaigns.
Thanks to his foundational work, we now have the clarity and confidence to scale our efforts and take the next steps in our PPC journey.
Crucially, I never felt that Mabz was trying to inflate the numbers or tell us what we wanted to hear. He is consistently honest, transparent, and genuine in his approach. This integrity is just one of the many reasons I highly recommend him to anyone looking for an expert to grow their Google Ads.
Charlotte Purnell
Marketing Manager
No black boxes
Clear thinking.
Visible momentum.
The best partnerships make the work feel simple. Here is what working together looks like.
01
Audit
I dig into the account, analytics, capacity and commercial context. No assumptions survive.
02
Strategy
A channel plan built around margin, seasonality and the customers you want more of.
03
Launch
Clean campaigns, useful creative and booking, ticket or revenue measurement from day one.
04
Scale
I turn signal into momentum, protecting peak-season demand and building off-season retention.
Start a useful conversation
Tell me where you want the next season to go.
Tell me whether you are selling trips, moving stock, selling tickets or growing footfall. I’ll bring questions about your peak season, funnel and commercial targets.
Not in sports, leisure or travel? If you're an ambitious business with a real budget and a clear goal, I'm still happy to talk.
Want an in-depth review of your account? See the £250 Google Ads audit.
Currently taking on new clients
You deal with me directly, from the first call to every report. I usually reply within one working day. No deck, no hard sell.
Make the next booking window count
Your next season deserves more than last season's playbook.
A sharper account for more travel bookings, ticket sales, footfall and sports retail revenue.
Book a Strategy Call